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themarketingapothe
Aug 11, 20232 min read

Welcome! The Apothecary Doors are Open

Updated: Sep 2, 2023


Hello and welcome to The Marketing Apothecaries.

TMA Logo Gif

We’re the founders of this marketing shop and consultancy - Joanna and Monika - and we’re incredibly excited to meet you.


The Marketing Apothecaries, like so many small businesses, is a labour of love born out of a fortuitous conversation over coffee.


One winter afternoon, as we chatted about our careers which we’ve proudly spent helping some of the biggest brands in North America reach millions of customers, we connected over our shared passion for small businesses and brands. We shared how we’d love to empower more small businesses with strategic marketing advice and easy-to-follow practical recommendations typically only accessible and affordable to big companies.

Why are we so passionate about this sector?


For starters, if you are a Canadian small business owner, count yourself among the most important folks in the country. Statistics Canada reports that in 2021, small businesses made up 98.1% of all employer businesses in Canada and employed almost two-thirds of the total labour force. Small and medium-sized businesses also make a big contribution to Canada’s overall wealth, accounting for 54% of the country’s Gross Domestic Product.


We’re also passionate about this space because small businesses, brands and creators are

who we seek out in our daily life as we shop for items and services.


Come in we're Small Business

We appreciate the community connections, ethics, gumption and stubborn work ethic that goes into a decision to veer out of the enterprise space and bet on small.

Heck, it’s precisely what we’re living, as the marketers who have spent their careers in boardrooms of BIG BUSINESS but are now striking out as the sole operators and owners of The Marketing Apothecaries.


After a long time spent working into the wee hours of the night, after learning to survive being busier than we ever thought possible, after developing new juggling skills to manage personal and professional lives, and after many, many, many coffees, we’re thrilled to launch our small business. Our focus is sharp and narrow – we’re here to guide Canadian small businesses toward big growth with proven marketing advice and tactical execution rooted in global business best practices. No matter what step of your growth journey you find yourself on, The Marketing Apothecaries are here to share smart, actionable, and easy-to-follow recommendations that will make an immediate impact in helping you reach your goals.

Our initial consultation is always free and we’ll be proud to recommend steps you can take to meet your goals on your terms, in your preferred way and within a budget you’re comfortable with.


If you’re stuck, need a lot of advice, or perhaps need someone to act as an extension of your team on your behalf, contact us to chat about our consulting services.


If you’re concerned about one area of your marketing efforts, talk to us about our audits. We’ll be happy to take a deep dive into your current practices and deliver a set of recommendations for growth-focused improvements. Or, if you just need quick and practical advice that you can implement yourself, take a look at one of our solutions kits.

TMA Logo and text: If you’re not sure what it is you need, let’s chat and figure it out together!

Big things are predicted for Canada’s small business, with industry watchdog Trading Economics reporting an increasingly optimistic 12-month outlook for SMBs across many different sectors. We’re excited to work with Canada’s small business community to squeeze every ounce of opportunity out of this forecast. Get in touch and let’s talk about how our small business can help your small business achieve big things.

  • Your Marketing Apothecaries, Joanna and Monika



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